UNCAPPED
OVERVIEW
For Suntory Travel Retail in Hainan, the core hurdle was transforming high-end brand awareness into direct digital conversions. As duty-free travel retail shifted from physical shelf discovery toward retailer-owned e-commerce platforms, Suntory needed to prove luxury spirits could drive immediate transactions. Partnering directly with the cdf Hainan e-commerce team, the objective was to launch a media model that bridged luxury storytelling with direct sales performance.
THE STRATEGY & FUNNEL
We launched a first-of-its-kind retailer-integrated digital campaign built around 1st-party retail intelligence and targeted WeChat traffic orchestration:
CREATIVE & EXECUTION
The creative design established a balanced performance architecture, uniting premium brand positioning with commercial efficiency. By synchronizing off-site traffic drivers with on-site promotional IP assets inside the cdf Hainan ecosystem, the campaign preserved luxury desirability while delivering measurable, real-time sales growth.