ALways on
OVERVIEW
With luxury beauty sales in APAC facing structural headwinds, relying solely on physical store foot traffic was no longer viable. With 79% of Chinese beauty purchases occurring online and 43% of consumers researching digitally prior to visiting duty-free stores, physical shelves had shifted from points of discovery to points of fulfillment. La Mer needed a solution to manufacture high-intent consumer demand upstream—capturing travelers on digital channels long before they boarded their flights.
THE STATEGY & FUNNEL
We established an industry-first Tripartite Media Model combining data, investment, and automated real-time technology:
CREATIVE & EXECUTION
The visual strategy showcases La Mer’s signature Miracle Broth products rising above dynamic ocean waves against a clear sky backdrop. By pairing high-touch luxury visuals with real-time algorithmic ad delivery, the creative maintained a premium brand image while driving measurable performance across digital and duty-free touchpoints.